Amnesty International

Delivering a highly functional new media centre securely to support Amnesty’s important work.

Amnesty International newsroom


Delivering a highly functional new media centre securely and at scale for Amnesty International, the world’s largest human rights organisation

  • Client Amnesty International
  • Sector Charity

The Challenge

Amnesty International is the world’s largest grassroots human rights organisation with over 7 million members. We were super excited when we won the opportunity to help spread Amnesty’s work with the world by delivering a cutting edge new global media centre.

Amnesty International came to 93digital looking for experts to deliver WordPress securely and at scale whilst building a more user-friendly service for journalists all around the world to access resources and find out more about the important work Amnesty International do.

The Solution

Embracing The Power of Open-source

Amnesty International is a non-governmental organisation focused on human rights. Their media centre is a hub of important, multimedia content distributed to journalists fighting the good fight all over the World, and the core functionality of the original media centre was not working as it should have been.

They came to us looking for WordPress experts to design and build a more user-friendly service, whilst guiding them on how they should best embrace the power of WordPress as a CMS.

Key Functionality

Embracing the power and flexibility of open source software, we took a user-centric approach to what was needed and delivered some core and custom functionality, including:

– Multilingual support, including ‘Right To Left’ for Arabic

– Full user accounts functionality, with a journalist verification system so only approved journalists can access the sensitive content

– A bespoke email notifications system to notify journalists of specific stories, with a Vue.js front end

– Support for various multimedia formats, including the ability to download documents, images and videos in different languages

– API integration with MailChimp

What our clients say:

We provided 93digital with designs and a specification, the development and project management teams were accurate, fast and helpful during the build, test and deployment process. The Amnesty International Media Centre is a flexible, on-brand tool that allows our press team to quickly and effectively distribute embargoed communications materials with journalists.

Caroline Courtney, Digital Content Coordinator, Amnesty International

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