Design and build of a best in class B2B digital platform that can support Abusix marketing, lead generation and sales activities to drive growth.
Abusix is an enterprise B2B SaaS security company that offers email threat protection to mail operators and network abuse handling solutions to ISPs, Telcos, Cloud/Hosting Providers, and Enterprises to stop the rapidly growing problem of email-borne threats and other kinds of network abuse.
Abusix approached 93digital with a request for a new website design and build to align with Abusix’s evolving product strategy and reflect the updated Abusix brand. The user journeys on the existing site were unclear, limiting conversion & lead generation.
A further challenge on the existing site was a lack of clarity on the full Abusix product portfolio, and their relationship to each other. Furthermore, the content on the website was highly technical and missing a layer of business focused messaging that talks to the C-suite decision makers.
The ultimate goal for the Abusix website was to ensure it is able to support growth, and drive more marketing qualified leads.
UX, Discovery and Definition
The project kicked off with an in-depth discovery and definition phase, putting key foundations in place to meet the strategic objectives of the project. In practice, this began with a kick-off meeting between 93digital and Abusix teams, outlining approach and objectives.
Following this the 93digital began the discovery and definition work. To help with clarity around user journeys, and support clear positioning of the Abusix products throughout the website, 93digital collaborated with the Abusix team in several remote workshops focused on creating Proto personas. The personas were then used to map out the individual user journeys across the site and influence the creation of the site map and information architecture. The 93digital team then put together user journey flows and created a content map and wireframes.
To ensure that the new website was SEO optimised, the SEO work began at the very beginning of the project, during the discovery and definition phase. 93digital’s SEO team completed keyword research and provided onsite requirements and SEO recommendations to be fed into the design and development stages of the project.
UI, Design and Development
As part of the UI and design process, 93digital updated the outdated design and ensured that it was aligned with the Abusix brand guidelines.
In this phase, 93digital designed and built a marketing landing page as a custom template, that has a streamlined focused approach to page layout, content and function to support the digital marketing initiatives of Abusix and help generate more marketing qualified leads.
Abusix moved from HubSpot to WordPress as their CMS of choice, and 93digital built the site with the Gutenberg editor. A resource hub was also designed and built, allowing for gated and ungated content and supporting the strategic marketing goals of the project.
The site was integrated with Lever to provide Abusix with career functionality, and HubSpot for marketing automation.
The intercom chat plugin was installed by the 93digital development team to ensure that Abusix customers are able to reach the support team easily.
We chose 93digital for our website relaunch, and we are more than happy with the great collaboration we had and still have, and of course, the final result of the website. These guys know what they are doing! Lovely and professional people to work with! I’d always go with 93digital again! Thank you, guys!Tamara Hurtmann, Global Marketing Manager, Abusix
- SEO recommendations
- Keyword research
- Strategic discovery and definition phase
- Gutenberg Editor
- Lever integration
- HubSpot integration
- Hosted with WP Engine
Since the website launch, we have seen a constant increase of leads coming in through the website. Additionally, your SEO and PPC support is super valuable and helps us to achieve our goals.
Tamara Hurtmann, Global Marketing Manager, Abusix
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