The marketing technology landscape looks nothing like it did just a few years ago. Put this together with the uncertain times we live in and huge shifts in how we as consumers and businesses both work and buy, and the next few years are going to be interesting.
In the uncertainty of modern times with budgets under scrutiny and isolation on the rise, we’ll explore how marketers can be empowered for success using technology, but at the same time save costs and deliver greater ROI.
Even before all the uncertainty, the role of the modern day marketer has been evolving at pace, becoming a technological and data driven discipline with a growing list of responsibilities. Making technology decisions as a marketer is hard.
This guide should help any marketer working with Sitecore to consider their marketing technology landscape for the years ahead. It should explore how ambitious marketers can use cutting edge technologies and the latest MarTech architectures to be empowered and to drive ROI, whilst embracing the open source power and flexibility of WordPress.
Delivered by enterprise WordPress specialists, it could just be the safe, secure, scalable, optimised & flexible CMS solution needed to drive your marketing forward into the years to come, whilst at the same time delivering significant cost savings.
The guide features in depth feature comparisons, information on security, hosting and a real client case study of a migration from Sitecore to WordPress. We’ve even included a comparison 12 month Total Cost of Ownership of Sitecore vs WordPress. If you’re wondering how much a Sitecore CMS license might cost, and how much a Sitecore website project costs, this guide might give you the insights needed.
Where there is uncertainty, there is also opportunity. It’s an exciting time to be a marketer, and even more so if you’re armed with the agility and flexibility of WordPress!
Do you have an exciting strategic project coming up that you would like to talk about?