Quick clips: Best practices for SEO and UX in a B2B website project

It was an honour for our 93digital team to be invited to speak at a WP Engine Ignite webinar, where we could celebrate our mutual love of WordPress and share our expertise with avid attendees. We gave our insights into ‘crafting winning digital experience strategies with WordPress’, and it was brilliant!

Nicola, our Head of UX & Design, and Michael, our SEO Account Director, presented on the importance of SEO, research and discovery phases in ensuring a website project delivers business results.

We never like to hold our knowledge close to our chest – we want everyone to know what makes a successful B2B website project! So, we thought we’d share our favourite parts of the webinar to help you craft your own winning digital experiences.

Google doesn’t judge: Why search data is key

Search intent for quality leads over high volume

The importance of identifying user needs

A few best practices for B2B tech web UX and design

We hope you enjoyed these snippets!

If you’re interested in learning more about B2B website projects, UX, SEO and the impact this can have on business growth, check out our services here.