A youth blog with an international audience supported by The Commonwealth Youth Programme
The Commonwealth Secretariat approached us looking to redesign Your Commonwealth - a youth blog supported by The Commonwealth Youth Programme. The goal with this project was to modernise and go mobile friendly to create a site that was tailored for their young and international audience.
With over 37% of traffic to the site coming from mobiles and tablets, the mobile user experience was key. We implemented a brand new WordPress theme for the Your Commonwealth site, making it fully mobile friendly. We host the site on WP Engine to keep it secure, stable and super fast.
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With an international team of editors, we made the site super easy to manage whilst linking up email subscribe forms to MailChimp, where we also designed a shiny new email template to accompany the site.
Not only are the editorial team based all over the world - but so are the visitors. We setup the site on advanced hosting infrastructure to make sure it loads super fast, no matter where you are.
Web analytics show that our new site resulted in:
- 40% increase in time spent on site
- 5% reduction in bounce rate
- 14% increase in pages viewed per session
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