A top to bottom website redesign and build for The DTG, the membership association for the TV industry.
The DTG was setup in 1995 with the purpose of being the centre of digital TV in the UK. It has been central to the distribution of TV in the UK for two decades, with a thriving membership base of leading brands.
The previous DTG website was outdated, had a complex information architecture and was hard to manage, whilst the login area for members was difficult to use with a poor UX. Members were not deriving as much value from DTG as they could have been.
Content & Design
Over time, the former DTG website had organically grown to become rather text heavy.
Implementing a clean, modern UX, we refreshed the templates for which content would sit in. We reduced the heavy reliance on text and enabled the use of video to create an immersive UX and reflect DTG as an organisation that predominantly works in video.
During User Research, it was shown through analytics that users were spending ages on forgotten password pages. We simplified this process, through design thinking, and made this experience easier.
With the new site structure, the idea was to house every piece of required information in an appropriate and permanent home (such as a ‘single’ page template, an event post or resource post). Then we made that accessible by surfacing it around the site in the form of a link ‘tile’ wherever it is helpful or of interest to the user.
One of our key objectives was to make the member’s area an area of value for The DTG’s members.
Adopting a One-to-Many strategy, we enabled personalised messaging and content within the member’s area to increase engagement, whilst building a powerful document library and search functionality within the member’s area.
We also added an intuitive events calendar, pre-populated with all of the must-attend fixtures for a member of The DTG.
- Clean, modern UX
- Personalised messaging & content
- Powerful resource centre
- Dedicated Membership & sign in area
- Events Calendar
Do you have an exciting strategic project coming up that you would like to talk about?