Performance Health Multisite
Delivering a bespoke multi-brand, WordPress multisite solution for the global leaders in sports rehabilitation products, Performance Health.
Performance Health is an international leader in consumer healthcare and the largest global manufacturer and distributor of products to the rehabilitation and sports medicine markets. The company’s products are sold to leading healthcare facilities and practitioners in over 100 countries.
Performance Health approached 93digital to create a multisite solution that could be rolled out at scale across numerous Sorbothane brands, streamlining the use of technology and CMS solutions across the business, unlocking efficiencies and creating a cohesive customer experience.
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PLANNING FOR SIMPLICITY
We took a pragmatic approach, looking for how we could identify a long term solution that could deliver at scale across multiple websites. We did this through solid discovery and wireframing whilst working closely alongside multiple project stakeholders.
BESPOKE WORDPRESS DEVELOPMENT
We implemented a bespoke product selector feature, that can select the appropriate product for you, by motioning to the pain point, or the sport where the injury occurred via an interactive journey. The interactive map of the body would then direct customers to the most appropriate products. We built this to be rolled out across all future sites.
For this project, 93digital were focused on development. There were other external stakeholders and agencies responsible for brand and creative input. Despite the potential for chaos, all parties were extremely collaborative, with a constant emphasis on achieving the client objective.
MULTI-LANGUAGE, MOBILE UX
As mobile browsing has overtaken desktop search, both websites were redesigned with a mobile-first mentality, for the mobile age. The Sorbathane site was also needed to go live for Performance Health's French customers on the same day, therefore the site was ready for different countries from day one.
International digital & e-commerce manager
93digital have been able to rise to the challenge of our delivery brief. We are very much looking forward to delivering together a scalable web platform for a number of our brands now and in the future.
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